马斯克做出“艰难的决定”,特斯拉史上最大裁员之后股价应声上涨

董车会

06-13 14:33

2010 年马化腾的一次 QQ 弹窗,让原本在人生关键时分才会被写下的一句“艰难的决定”成为网络热词。

从此之后,做出“艰难的决定”变得不再艰难,很多时候艰难的决定也未必导致不开心的结果。

比如今天,马斯克就做出了一个“艰难的决定”。

今天早上,马斯克在 Twitter 上和一封发向全体员工的电子邮件中表示,特斯拉将裁员 9%。

近些年特斯拉飞速的扩张,也让团队成员的数量随之飞速膨胀,特斯拉自己公布的全球雇员人数已经超过了 30000 人,这还是在合并 SolarCity 太阳城之后裁员了 20% 的结果。

虽说更强大的人力团队是每个成功企业的必备资源,但更多的人员结构也导致了特斯拉日益复杂的管理层级和减缓的沟通执行效率。

进入 2018 年以来,马斯克对于最重要的工作部门采取了直管的方式,以便加速推进核心目标的完成,在今年 2 月,马斯克直接负责了特斯拉的销售部门,而 4 月份马斯克睡工厂的消息,也印证了他开始直管工厂生产的传言。

在上个月的公开信中,马斯克已经明确了特斯拉将进一步精简层级,减少供应商和不必要的驻厂人员,而已经在本周开始的裁员,只是上封信落下的第二只靴子。

被裁掉的员工全部属于固定薪酬职位,并且与生产岗位无关,在这个 Model 3 产能飙升的时候,马斯克不允许生产出现一丝问题。

这番牺牲和努力,也与特斯拉希望在本年度实现盈利有关,开源和节流是永远的法宝,通过更多的车型与产量进行开源之后,继续提升人效也是节流的关键措施。

马斯克也表示“说再见非常难”,将对每一位被裁员工提供可观的薪酬以及股票赔偿。

“我们今天做出这一艰难的决定,是为了以后不再这样做”。

不过与特斯拉决定的艰难不同,各界对特斯拉这一举措做出评价就不难了,不信你看看股价。

附马斯克邮件全文及中文翻译:

From: Elon Musk

Sent: Tuesday, June 12, 2018 10:27 AM

To: Everybody

Subject: Reorg Update

As described previously, we are conducting a comprehensive organizational restructuring across our whole company. Tesla has grown and evolved rapidly over the past several years, which has resulted in some duplication of roles and some job functions that, while they made sense in the past, are difficult to justify today.

As part of this effort, and the need to reduce costs and become profitable, we have made the difficult decision to let go of approximately 9% of our colleagues across the company. These cuts were almost entirely made from our salaried population and no production associates were included, so this will not affect our ability to reach Model 3 production targets in the coming months.

Given that Tesla has never made an annual profit in the almost 15 years since we have existed, profit is obviously not what motivates us. What drives us is our mission to accelerate the world’s transition to sustainable, clean energy, but we will never achieve that mission unless we eventually demonstrate that we can be sustainably profitable. That is a valid and fair criticism of Tesla’s history to date.

This week, we are informing those whose roles are impacted by this action. We made these decisions by evaluating the criticality of each position, whether certain jobs could be done more efficiently and productively, and by assessing the specific skills and abilities of each individual in the company. As you know, we are also continuing to flatten our management structure to help us communicate better, eliminate bureaucracy and move faster.

In addition to this company-wide restructuring, we have decided not to renew our residential sales agreement with Home Depot in order to focus our efforts on selling solar power in Tesla stores and online. The majority of Tesla employees working at Home Depot will be offered the opportunity to move over to Tesla retail locations.

I would like to thank everyone who is departing Tesla for their hard work over the years. I’m deeply grateful for your many contributions to our mission. It is very difficult to say goodbye. In order to minimize the impact, Tesla is providing significant salary and stock vesting (proportionate to length of service) to those we are letting go.

To be clear, Tesla will still continue to hire outstanding talent in critical roles as we move forward and there is still a significant need for additional production personnel. I also want to emphasize that we are making this hard decision now so that we never have to do this again.

To those who are departing, thank you for everything you have done for Tesla and we wish you well in your future opportunities. To those remaining, I would like to thank you in advance for the difficult job that remains ahead. We are a small company in one of the toughest and most competitive industries on Earth, where just staying alive, let alone growing, is a form of victory (Tesla and Ford remain the only American car companies who haven’t gone bankrupt). Yet, despite our tiny size, Tesla has already played a major role in moving the auto industry towards sustainable electric transport and moving the energy industry towards sustainable power generation and storage. We must continue to drive that forward for the good of the world.

Thanks, Elon

与之前沟通过的一样,我们公司正在进行全面的组织重组。在过去的几年中,特斯拉取得了迅速的成长与进化,这也带来了工作职位和职能的重复,一些在过去被证明是有价值的工作,在今天却很难被保留。

作为这一现象的结果,以及为了更好地降低成本实现盈利,我们做出了一个艰难的决定,那就是解雇公司大约 9% 的同事。这些职位全部属于特斯拉的固定薪酬岗位,并不会涉及到与生产相关的人员,因此这并不会影响到我们未来几个月 Model 3 的产能目标。

考虑到在特斯拉之前的 15 年历史中我们从未实现过年度盈利,可以说利润并不是我们的首要动力,毕竟我们的核心使命是加速世界向可持续能源的转变。但实现可持续的盈利是我们实现这一使命的必经途径,同时盈利也是对特斯拉迄今为止一切努力的合理且公正的回报。

我们将在本周通知所有受到裁员影响的人。我们将通过评估每个职位的必要性来做出最终的决定。我们将评判一项工作能否可以更高效、更有效的进行,以及评判每个人员的技能与能力水平。我们的目标是继续精简我们的管理结构,以帮助我们更好地沟通,减少官僚主义的影响并提升我们的行动速度。

除了特斯拉公司内的重组,我们决定不在与 Home Depot 继续签订住宅配套的太阳能销售协议,我们将集中精力在特斯拉直营店在在线商城中销售太阳能,绝大多数在 Home Depot 工作的特斯拉员工将有机会获得在特斯拉直营店工作的机会。

我要感谢所有因此离开特斯拉的人,感谢他们这些年来付出的辛勤劳动,说再见真的很难,为了减少裁员带来的遗憾,我们将为所有被裁员员工提供可观的薪酬和股票作为补偿。

必须要指出的是,随着特斯拉的进一步发展,我们还将会招聘优秀的人才来填充我们的关键岗位,同时特斯拉也需要大量的生产人员。我们今天做出这个艰难的决定,只是为了以后不必再做出相同的决定。

对于将要离开的各位同仁,我要感谢你们为特斯拉所做的一切,我祝愿你们在未来一切顺利。而对于留下的同事们,我也要提前感谢你们即将做出的艰苦努力。我们是地球上最具挑战性和最具难度的行业中的一家小公司,不用说发展,即便是能活下来就是一种胜利。(特斯拉和福特还是美国汽车界仅有的没有破产过的公司)但除去规模之外,特斯拉已经在推动汽车行业转向可持续能源、推动新能源行业发展和储能行业发展方面发挥了重要作用。我们必须为了世界去加速这种转变。

谢谢你们,伊隆。

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