Facebook 月活跃用户突破 10 亿，推出了自己的第一只广告片：The Things That Connect Us ：

Chairs.
Chairs are made so that people can sit down and take a break. Anyone can sit on a chair. And if the chair is large enough they can sit down together and tell jokes and make up stories or just listen. Chairs are for people. And that is why chairs are like Facebook.
Doorbells, airplanes, bridges. These are things people use to get together so they can open up and connect about ideas and music and other things that people share.
Dance Floors. Basketball. A Great Nation. A Great Nation is something people build so they can have a place where they belong.
The Universe. It is vast and dark. And makes us wonder if we are alone. So may be the reason we make all of these things is to remind ourselves that we are not.

椅子
椅子诞生，因而人们可以坐下休息，任何人都可以。如果它足够大，则可以许多人坐在一起，谈笑，讲故事，或者仅仅倾听。它生而为人，Facebook 与之类似。
门铃，飞机，桥。人们通过这些工具相聚一堂，敞开心扉，分享心得，交流音乐，分享一切可分享。
舞池，篮球，民族。先贤缔造一个伟大的民族，因而我们灵魂有宿。
宇宙，浩瀚黑暗的存在。或许人们会因此而觉得孤独，而我们所努力做的事便是提醒人们不会。

或许椅子过去是为了让我们从繁忙中休息——旧劳动形态要求我们终日狩猎，起身劳作，只有坐着才是休息。时光荏苒，椅子逐渐适应了“被坐着”的角色，当这种角色越来越成为习惯时，似乎已经脱离了被发明出来的本意：人们坐着才是工作。

Facebook 想从一个与椅子有关的视频出发，尝试感动我们——是可笑的暗喻，椅子是人们的休息空间。但当 Facebook 为代表的社交网络越来越主导人们的休息时间时，只怕也会脱离其本意吧。

孤独作为与生俱来的产物，社交网络所能做的除了掩饰外，能有旁的办法吗？